Market Strategy

Competitor Analysis

Our walker stands out among other competitors due to our unique and advanced features focusing on folding mechanism, casters, and sensor system. With the collapsible hinge folding mechanism, users can easily store their walker without taking both their hands off the walker’s handles. To help users travel on rough terrain with ease, the honeycomb structure casters made of polyurethane material can provide suspension system for shock absorbance. Last but not least, we are proudly announce that Ambler is the only walker on the market that is equipped with a sensor system for fall detection.

Target Market

The U.S ambulatory aids market is currently worth a huge amount of $335 million dollars. Within the market, 90% sales are for the walkers, which is the product being developed at Ambler. In addition, the American seniors population, which is Ambler’s target end users population , is at 52.5 million and is anticipated to increase 17.3% by 2023 according to the U.S Census. With all these factors combined, the market for Ambler to grow in is expanding.

Business Model

With the advanced features in our technology, Ambler walker will be sold directly to users at the price of $190 and sold to medical equipment suppliers at the price of $160. By deducting the cost for production and raw materials, the average revenue per unit is $70 for retail and $40 for wholesale.